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Document ID: C29923


Document ID: C29923

Title:
Using emotional benefits as a differentiation strategy in saturated markets

Author(s):

Barrena, Ramo
Sanchez, Mercedes

Subject Term(s):

Advertising
Appeals (message)
Attitudes
Buyer behavior
Buying behavior
Consumer attitudes
Consumers
Decision making
Drink
Marketing communication
Message content
Spain
Wine

Publication Date:

Nov 2009

Format:

Journal article

Journal:

Psychology and Marketing

Issue:

26(11) : 1002-1030

Language:

English

Country:

Spain


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