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Document ID: C29035


Document ID: C29035

Title:
Fairtrade Fortnight whets consumer appetite for ethical trade

Author(s):

Crowther, Barbara

Subject Term(s):

Appeals (message)
Attitudes
Buyer behavior
Buying behavior
Campaign planning
Campaigns
Consumer attitudes
Consumers
Education effect
Fair trade
Food
International trade
Local
Marketing
Marketing communication
UK

Publication Date:

Feb 2009

Format:

Journal article

Journal:

Frontline

Publisher:

International Public Relations Association

Language:

English

Country:

UK

Notes:

Posted at http://www.ipra.org/detail.asp?articleid=940


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