Presented at the Association for Communication Excellence (ACE) conference, Des Moines, Iowa, June 9, 2009. 44 pages.
Findings confirm the wide scatter of literature about this field, identify substantial amount of such research being conducted by a wide range of authors and reported through more than 100 scholarly journals during that period. Findings also reveal the breadth of journal literature being identified through efforts of the Agricultural Communications Documentation Center. Authors call for more collaborative research efforts.