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Document ID: C29028


Document ID: C29028

Title:
P. Sainath on Indian media

Subject Term(s):

coverage
Development issues
Development journalism
Ethical issues
India
Information issues
Information needs
Journalism
Mass media
Media effectiveness
Poor
Reporting
Rural poor

Publication Date:

2008

Format:

Video

Source:

Via You Tube

Language:

English

Country:

India

Abstract:

Features the thoughts of an award-winning journalist in India, P. Sainath Palagummi Sainath, about what he identifies as serious gaps in mass media coverage. He observes that due to the advertiser-driven environment for media organizations, national media are not interested in serving the information needs of rural residents and the poor, generally. National media do not have "rural" or "poverty" beats, he explains, although residents in those categories make up the majority of the population in India. He urges media to signal the weaknesses in society as well as the areas of progress.

Notes:

Posted on http://www.youtube.com > Search on "p. sainath"


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