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Alphabetical Browse: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Meaning of codes used:
BT: broader term NT: narrower term RT: related term SN: synonym USE: use instead UF: used to mean
AAEA USE: American Agricultural Economics Association (AAEA) American Agricultural Editors Association (AAEA) ABC Agricultural Publisher abstracts BT: publications access
accuracy RT: research communication ACE USE: Agricultural Communicators in Education (ACE) acid rain ADAS USE: Agricultural Development and Advisory Service (ADAS) administration NT: Food and Drug Administration USDA RT: legislation organizational communication policies programs regulations adoption SN: acceptance and utilization of ideas and practices UF: product introduction NT: adoption behavior adoption process RT: awareness of innovations behavior change decision process diffusion farmer attitudes influences innovations technological gatekeepers technology transfer adoption behavior BT: adoption behavior adoption process BT: adoption adult education BT: education RT: continuing education adult programs BT: programs advertising BT: marketing promotion NT: advertising agencies advertising research cooperative advertising group advertising RT: buying behavior sales methods sales promotion selling slogans advertising agencies UF: PR agencies BT: advertising RT: campaigns advertising research BT: advertising communication research marketing research RT: audience research advisory services SN: extension in the British system UF: counseling programs BT: extension services advisory training BT: training Afghanistan Africa African Council on Communication Education Agcom Documentation Center AGDEX AGNET agrarianism SN: philosphy of farming as a superior way of life RT: family farm farmer self-image image rural-urban communication agri-marketers SN: this term is sometimes used to describe communication practitioners involved in marketing process agribusiness SN: businesses directly depending on farming (input and output) NT: cooperatives food industries food industry input industries RT: farms industries agribusinesses BT: commercial organizations Agricola Agricom agricultural SN: use also farm agricultural agents USE: extension agents Agricultural Communicators in Education (ACE) UF: ACE Agricultural Communicators of Tomorrow (ACT) Agricultural Council of America (ACA) agricultural development BT: development RT: rural development Agricultural Development and Advisory Service (ADAS) UF: ADAS agricultural education BT: occupational education NT: farmer education RT: young farmer programs agricultural laborers USE: farm workers agricultural occupations BT: employment NT: farm workers Agricultural On-Line Access (Agricola) agricultural policy UF: farm programs BT: government policies RT: food policy USDA programs Agricultural Publishers Association (APA) Agricultural Relations Council (ARC) agricultural technology USE: farming methods agriculture SN: This noun is omitted from the thesaurus. Agriculture Council of America agriculture news BT: news RT: coverage agriculture policy BT: policies RT: food policy nutrition policy urban interests USDA programs agriculture research SN: production oriented BT: research RT: breeding AgriData Network AGRIS agronomy AID USE: U.S. Agency for International Development (AID) Alabama, USA
Alampi, Phil Alaska, USA
Alford, Bill Algeria American Agricultural Economics Association (AAEA) UF: AAEA American Agricultural Editors Association (AAEA) UF: AAEA American Agriculturalist American Farm Bureau Federation (AFBF) American Farmer American Quotation Systems (AQS) American Society of Agronomy UF: ASA analysis NT: audience analysis communication analysis content analysis data analysis market analysis RT: baseline research evaluation research animal diseases USE: animal health animal health UF: animal diseases BT: animals RT: animal rights animal rights BT: animals RT: animal health animals NT: animal health animal rights livestock APA appeals (message) BT: message content
appropriate technology ARC archives RT: history libraries publications areas USE: communities Argentina Arizona,USA Arkansas, USA
Arnold, Barney
Arnold, Burnis artificial intelligence RT: computers expert systems foreign markets ASA USE: American Society of Agronomy ASEAN USE: Association of South-East Asian Nations Asia Asian Institute of Journalism Asian Institute of Technology Association of South-East Asian Nations UF: ASEAN associations USE: organizations
Atkins, George attendance USE: participation attitudes SN: ways of thinking or feeling NT: audience attitudes corporate attitudes farmer attitudes public attitudes RT: behavior influences knowledge opinions perceptions public attitude
Atwood, Frank
audience NT: listenership readership target audience RT: media use television viewing audience analysis SN: determiniation of audience BT: analysis RT: audience research feedback target audience audience attitudes BT: attitudes RT: farmer attitudes audience participation BT: participation RT: feedback audience research BT: communication research research RT: advertising research audience analysis audio cassettes USE: tape recordings audio tape recordings USE: tape recordings audiovisual aids USE: audiovisual materials audiovisual equipment BT: audiovisual materials audiovisual materials SN: use also film, television, and video UF: audiovisual aids RT: audiovisual media audiovisual training educational media multimedia teaching aids audiovisual media BT: media visual communication NT: films television video videotapes RT: audiovisual materials audiovisual training interactive media multimedia multimedia training audiovisual training BT: training RT: audiovisual materials audiovisual media Australia Austria auto-tutorial USE: educational media awards UF: contest contests BT: incentives RT: premiums awareness of innovations RT: adoption knowledge level special effects
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Bangladesh banking USE: finance investments baseline research BT: research RT: analysis
Battles, Roy
BBC USE: British Broadcasting Corporation (BBC)
Beaty, Layne beef USE: livestock meat Beef Breed Journals beer USE: drink behavior NT: adoption behavior buying behavior communication behavior farming methods information behavior RT: adoption attitudes knowledge Belgium Belize
Bennett, Charles Dana
bias USE: gatekeeping information control bibliographies BT: publications
Bigger, George C.
biotechnology BT: technology RT: food safety
Bliss, Milton E. books BT: print media publications NT: literature RT: libraries Botswana Brazil breeding RT: agriculture research livestock research seeds British Broadcasting Corporation (BBC) UF: BBC Bulgaria broadcast BT: mass media oral communication
broadcasters
broadcasting RT: broadcasts journalism radio television broadcasts NT: rural broadcasts RT: broadcasting listenership listening habits radio radio programs television
Brown, Bob
Brown, Taylor budget USE: financial management
Buffum, Jesse
Buice, Bob buildings USE: setting Bulgaria USE: British Broadcasting Corporation (BBC) bulletins USE: newsletters Burkina Faso
Burns, Conrad buyers RT: buying behavior consumers markets (selling) buying behavior BT: behavior RT: advertising buyers consumers Byrnes, Francis C.
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CAB USE: Commonwealth Agricultural Bureaux cable television BT: television California, USA call lines USE: call-in
Callahan, Colleen call-in UF: call lines hot lines news lines RT: media relations CAMA Camis Project campaign planning BT: planning RT: communication planning campaigns RT: advertising agencies communication planning slogans Canada Canadian Agri-marketing Association (CAM) Canadian farm Management Data System UF: CANFARM CANFARM USE: Canadian farm Management Data System Capper, Arthur Capper's farmer career UF: vocation careers RT: occupations professional development Caribbean CARIS USE: Current Agricultural Research Information System (CARIS) case studies BT: research methods CAST USE: Council for Agricultural Science and Technology (CAST) cattle BT: livestock CB USE: radio CD-ROM UF: optical data disks BT: computers RT: information storage and retrieval systems interactive media multimedia systems censorship BT: freedom of press RT: gatekeepers information control Ceylon change NT: rural change social change RT: adoption development progress trends channels USE: communication channels chemicals BT: farm inputs NT: fertilizers herbicides pesticides RT: input industries Chicago Tribune children NT: farm children RT: youth chile China USE: People's Republic of China churches USE: religion CIP USE: International Potato Center (CIP) circulation RT: readership citizen band USE: radio city life USE: urban conditions class structure USE: social structure colleges BT: schools RT: higher education land grant universities universities color RT: design illustrations visual communication Colorado, USA Columbia commercial organizations BT: organizations NT: agribusinesses RT: cooperatives private sector commodities RT: crops farm products commodity markets USE: markets (selling) commodity promotion UF: livestock promotion BT: promotion Commonwealth Agricultural Bureau USE: Commonwealth Agricultural Bureaux Commonwealth Agricultural Bureaux UF: CAB Commonwealth Agricultural Bureau Communication NT: development communication environment communication extension communication face-to-face communication intercultural communication international communication mass communication non-verbal communication oral communication organizational communication research communication risk communication rural communication rural-urban communication scientific communication social communication telecommunication telephone communication visual communication RT: communicators public speaking communication analysis BT: analysis RT: communication research content analysis communication barriers RT: conflict gatekeepers communication behavior BT: behavior NT: media use RT: information behavior communication channels UF: channels information channels RT: communication networks communication systems extension programs extension systems gatekeepers media online systems communication education BT: education RT: communication training communication flow USE: information flow communication methods UF: communication skills communication techniques RT: communicator effectiveness interactive media media communication networks BT: networks RT: communication channels communication units linkages organizational communication communication objective USE: communication planning communication patterns RT: media use communication planning UF: communication objective media selection timing BT: planning RT: campaign planning campaigns curriculum communication research BT: research NT: advertising research audience research television research RT: communication analysis marketing research communication skills USE: communication methods communication systems UF: communication technologies BT: information systems multimedia technology NT: mass communication systems mobile communication systems RT: communication channels delivery systems information networks information services multimedia systems online systems communication techniques USE: communication methods communication technologies USE: communication systems communication theory RT: feedback information theory models theory communication training BT: training RT: communication education communication units RT: communication networks organizations Communications Officers of State Departments of Agriculture UF: COSDA communicator effectiveness RT: communication methods special effects writing skills communicators NT: consulting communicators editors journalists RT: Communication educators extension agents information dissemination information specialists communities UF: areas neighborhoods NT: rural communities RT: housing community development BT: development community services BT: programs COMNET comprehension RT: literacy computer operators computer programs UF: software RT: wordprocessing computers UF: hardware NT: CD-ROM exports RT: artificial intelligence data processing databases desktop publishing expert systems on-farm computing online systems word processing concepts UF: definitions RT: research conferences BT: meetings NT: teleconference RT: media relations conflict RT: communication barriers Connecticut, USA conservation NT: soil conservation RT: energy environment hazardous waste land use planning pollution sustainability water quality consultants USE: consulting communicators extension agents consulting communicators UF: consultants BT: communicators consumer information BT: information RT: labeling nutrition education nutrition information nutrition labeling public information risk communication consumers RT: buyers buying behavior consumption rural-urban communication urban interests consumption RT: consumers content analysis BT: analysis research methods RT: communication analysis coverage message content contest USE: awards contests USE: awards continuing education UF: lifelong education BT: education RT: adult education in-service training cooperation cooperative advertising BT: advertising RT: dealers group advertising Cooperative Communicators Association (CCA) cooperative information BT: information cooperative programs BT: programs cooperative training BT: training cooperatives UF: farmer cooperatives BT: agribusiness organizations RT: commercial organizations extension farmers copyright
corn Cornell University corporate attitudes BT: attitudes corporate farms BT: farms correspondence education BT: education RT: home instruction radio schools COSDA USE: Communications Officers of State Departments of Agriculture cost RT: expenditures cost recovery Costa Rica costs RT: economics expenditures cotton USE: fiber Council for Agricultural Science and Technology (CAST) UF: CAST counseling programs USE: advisory services coupon promotion BT: promotion RT: incentives courses BT: education training RT: curriculum coverage RT: agriculture news content analysis reporting
Cox, Murray credibility (media) credibility (sources) credit UF: farm credit BT: finance CRIS USE: Current Research Information System (CRIS) crisis communication crops BT: farm products NT: grains rice soybeans RT: commodities seeds
Crowner, Jack Current Agricultural Research Information System (CARIS) UF: CARIS current awareness UF: current awareness services BT: library services current awareness services USE: current awareness Current Research Information System (CRIS) UF: CRIS curriculum RT: communication planning courses education training training programs
Curtiss,Dean
Czech Republic Czechoslovakia
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dairy UF: milk BT: farm products food RT: livestock data RT: statistics data analysis UF: statistical analysis BT: analysis data collection RT: databases information gathering research methods data processing UF: electronic data processing RT: computers Data Transmission Network (DTN) database marketing BT: marketing RT: direct marketing electronic marketing marketing techniques databases RT: computers data collection
Davies, Bruce dealers RT: cooperative advertising retail promotion decision making BT: management RT: decision process decision processing opinion decision making process USE: decision process decision process UF: decision making process RT: adoption decision making influences decision processing opinion RT: decision making definitions USE: concepts Delaware, USA delivery systems NT: document delivery systems electronic mail RT: communication systems information services demographic factors USE: socio-economic aspects demonstration farms BT: farms RT: field days demonstrations RT: exhibits fairs field days shows visual communication Denmark dependence (knowledge) depression USE: financial management design RT: color layouts visual communication desktop publishing BT: publishing RT: computers developing countries USE: developing nations developing nations UF: developing countries third world underdeveloped countries RT: underdeveloped areas development UF: modernization NT: agricultural development community development economic development professional development program development rural development technological gatekeepers RT: change influences innovations technological advancement technology transfer trends development communication BT: Communication RT: rural communication development issues development programs BT: programs NT: rural development programs RT: educational projects diary studies USE: use studies diet diffusion RT: adoption information dissemination technological transfer technology transfer diffusion of information
Dinkins, Harvey direct mail BT: direct marketing mail RT: directories letters newsletters public relations direct marketing UF: markets (fairs) telemarketing NT: direct mail electronic marketing RT: database marketing marketing techniques directories UF: mailing lists phone lists BT: publications RT: direct mail organizations disadvantaged USE: poor disparity USE: distribution distance education BT: education distribution UF: disparity equity income distribution RT: ethical issues diversity
Doane document delivery systems BT: delivery systems documentation Dominican Republic drink UF: beer wine BT: farm products RT: food food industries Drovers Journal
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E.C. USE: European Communities (E.C.) East-West Center ecology USE: environment economic development BT: development economic information BT: information economic research BT: research RT: models Economic Research Service, USDA (ERS) UF: ERS economics NT: economics of information RT: costs expenditures income levels productivity economics of information BT: economics NT: value of information Ecuador editing RT: journalism publishing television programming editors BT: communicators RT: journalism media gatekeepers publishing education BT: socio-economic aspects NT: adult education communication education continuing education correspondence education courses distance education environment education extension education health education higher education medical education member education nonformal education nutrition education occupational education primary education technical education RT: learning libraries literacy professional development programs students study tours teaching education effects education levels education profiles education programs BT: programs NT: occupational education education research BT: research education systems educational films UF: instructional films BT: educational media educational media films RT: educational video educational innovations UF: instructional innovations BT: innovations educational media UF: auto-tutorial BT: media NT: educational films educational radio educational television educational video RT: audiovisual materials teaching aids telecommunications teleconference teletext educational media films NT: educational films educational media radio NT: educational radio educational media television NT: educational television educational media video NT: educational video educational methods UF: instructional methods RT: teaching methods educational needs BT: needs RT: information needs educational projects RT: development programs educational radio BT: educational media educational media radio educational strategies BT: instruction educational technology BT: technology educational television BT: educational media educational media television RT: educational video educational video conference teleconference educational video BT: educational media educational media video RT: educational films educational television educational video conference RT: educational television educators UF: faculty teachers RT: communicators extension agents EEC USE: European Communities (E.C.) Egypt electronic data processing USE: data processing electronic mail BT: delivery systems RT: teletext electronic marketing BT: direct marketing NT: teletext RT: database marketing marketing techniques
electronic media
electronic publishing BT: publishing
Embry, Dink employee management UF: motivation employment UF: vocation NT: agricultural occupations energy BT: environment RT: conservation England USE: Europe UK England, Wales UF: GB environment UF: ecology natural resources NT: energy hazarous waste soil RT: conservation land use planning pollution sustainability environment (artificial) USE: settings environment communication BT: Communication RT: risk communication environment education BT: education environmental policy BT: government policies RT: legislation regulation sustainability Environmental Protection Agency (EPA) environmental quality NT: water quality RT: ethical issues government policies hazardous waste legislation pollution
equines
equity USE: distribution erosion
Erickson, Wally erosion UF: equity ERS USE: Economic Research Service, USDA (ERS)
E.T. Meredith
ethical issues RT: distribution environmental quality freedom of press Ethiopia Europe UF: England European Communities (E.C.) UF: E.C. EEC evaluation NT: program evaluation RT: analysis event planning exhibits BT: visual communication RT: demonstrations open houses posters shows expenditures RT: cost costs economics finance income levels experiments UF: trials BT: research methods expert systems RT: artificial intelligence computers exports BT: computers RT: foreign markets imports international trade markets (selling) extension RT: cooperatives extension advisors USE: extension agents extension agents UF: agricultural agents consultants extension advisors extension officers extension personnel extension workers RT: communicators educators extension communication BT: Communication extension education BT: education RT: in-service training extension information BT: information extension officers USE: extension agents extension organizations extension personnel USE: extension agents extension programs BT: programs RT: communication channels program development extension research BT: research extension services NT: advisory services RT: information sources extension systems NT: training and visit system RT: communication channels extension workers USE: extension agents extensions RT: land grant universities
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face-to-face communication BT: Communication presentation NT: meetings RT: interpersonal communication open houses public speaking selling FACTS USE: Fast Agricultural Communications Terminal Systems (FACTS) faculty USE: educators fairs UF: farmer markets markets (fairs) RT: demonstrations field days shows family farm BT: farms RT: agrarianism farm families farming systems family planning UF: population programs BT: planning RT: health education health programs FAO USE: Food and Agriculture Organization (FAO) farm broadcasts USE: rural broadcasts farm children UF: farmers' children BT: children farm families farm credit USE: credit farm equipment USE: machinery farm families NT: farm children farm women farmers RT: family farm rural families Farm Industry News farm inputs NT: chemicals feedstuffs machinery seeds RT: input industries Farm Journal farm journals UF: farm press BT: journals NT: trends in farm publishing farm management BT: management NT: farm records RT: farming methids farm managers RT: farmers farm operations USE: farming farm outputs USE: farm products farm practices USE: farming methods farm press USE: farm journals farm products UF: farm outputs NT: crops dairy drink livestock RT: commodities fiber food markets (selling) farm programs USE: agricultural policy farm records BT: farm management farm safety BT: safety RT: machinery farm tours BT: tours RT: field days farm women BT: farm families women farm workers UF: agricultural laborers migrant workers BT: agricultural occupations farmer attitudes BT: attitudes RT: adoption audience attitudes farmer perceptions influences rural-urban communication farmer cooperatives USE: cooperatives farmer education BT: agricultural education RT: rural-urban communication rural-urban differences farmer markets USE: fairs farmer needs BT: needs RT: feedback farmer perceptions RT: farmer attitudes farmer self-image BT: image RT: agrarianism rural-urban communication farmers UF: producers BT: farm families NT: low income farmers low-income farmers part time farmers small farmers young farmers RT: cooperatives farm managers farms farmers' children USE: farm children farmers' opinions RT: opinion leaders farming UF: farm operations farming methods UF: agricultural technology farming practices BT: behavior NT: irrigation RT: farm management farming systems land use machinery traditional technology farming practices USE: farming methods farming systems RT: family farm farming methods farming systems research farming systems research UF: FSR BT: research RT: farming systems feedback on-farm research farming systems research field days RT: on-farm research farms NT: corporate farms demonstration farms family farm small farms RT: agribusiness farmers land tenure Fast Agricultural Communications Terminal Systems(FACTS) UF: FACTS
Fax Federal Trade Commission (FTC) feedback RT: audience analysis audience participation communication theory farmer needs farming systems research participation feedstuffs BT: farm inputs fertilizer promotion BT: promotion fertilizers BT: chemicals RT: input industries soil fertility FFA USE: Future Farmers of America (FFA) fiber UF: cotton flax jute lax wool RT: farm products field days RT: demonstration farms demonstrations fairs farm tours open houses shows test plots Fiji film BT: mass media film production BT: production techniques RT: photography video films UF: filmstrips motion pictures movies BT: audiovisual media mass media RT: television video filmstrips USE: films slides finance UF: banking NT: credit RT: expenditures investments sales financial management UF: budget depression BT: management Finland fire
fish BT: food flax USE: fiber Florida, USA focus groups BT: research methods RT: pretests folk media USE: traditional media food NT: dairy fish fruit meat poultry RT: drink farm products labeling Food and Agriculture Organization (FAO) UF: FAO Food and Drug Administration (FDA) Food and Drug Adminstration BT: administration food industries BT: agribusiness industries RT: drink input industries food industry BT: agribusiness food irradiation RT: food safety food labels USE: nutritional labeling food policy BT: government government policies RT: agricultural policy agriculture policy nutrition policy nutritional labeling USDA programs food safety BT: safety RT: biotechnology food irradiation risk communication food security Foreign Agricultural Services foreign markets BT: markets RT: artificial intelligence exports imports international trade forestry UF: lumber Foundation for American Agriculture Four H France free-lancing freedom of press NT: censorship RT: ethical issues fruit BT: food FSR USE: farming systems research Future Farmers of America (FFA) UF: FFA
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Gambia games gardening USE: horticulture gatekeepers NT: media gatekeepers technological gatekeepers wire services RT: censorship communication barriers communication channels information control information overload gatekeeping UF: bias GB USE: England, Wales gender issues
generic engineering
Georgia, USA Germany Ghana government NT: food policy RT: international relations legislation policies politics government policies UF: government projects BT: policies programs NT: agricultural policy environmental policy food policy government services national programs nutrition policy state programs RT: environmental quality land use planning government programs USE: government services government projects USE: government policies government services UF: government programs BT: government policies RT: national programs grains BT: crops RT: rice soybeans graphics RT: illustrations Grassroots Great Britain USE: UK Greece group advertising BT: advertising RT: cooperative advertising group leaders USE: leadership group leadership methods RT: leadership group teaching RT: meetings Guatemale guides USE: manuals Guyana
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Haeg, Larry
Haeg, Lawrence Haiti handbooks USE: manuals
Hansen, Mal hardware USE: computers
Harper, Dix
Hawaii, USA
Hays, Ron hazardous waste BT: environment RT: environmental quality RT: conservation health education BT: education RT: family planning nutrition education health programs BT: programs RT: family planning
Heinz, Al
Henry A. Wallace
herbicides BT: chemicals higher education BT: education RT: colleges universities historical research BT: research methods history RT: archives Hoard's Dairyman hogs home instruction RT: correspondence education in-service training radio schools training programs homemaker education BT: occupational education homemakers UF: housewifes RT: women
honey
Hong Kong
Hood, Johnnie
horses
horticulture UF: gardening hot lines USE: call-in housewifes USE: homemakers housing RT: communities
Hubert Ferraton
Hull, Rich
humor BT: special effects Hungary
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Iceland Idaho, USA IDRC UF: International Development Research Center (IDRC) Illinois, USA illustrations BT: visual communication RT: color graphics layout photographs image NT: farmer self-image RT: agrarianism perception public relations rural-urban communication immigration imports BT: international trade RT: exports foreign markets in-service training BT: training RT: continuing education extension education home instruction professional development incentives UF: sweepstakes NT: awards premiums RT: coupon promotion sales promotion special effects income BT: socio-economic aspects income distribution USE: distribution income level income levels RT: economics expenditures India indigenous knowledge UF: traditional knowledge BT: knowledge RT: technical knowledge traditional technology indigenous media USE: traditional media Indonesia
industrialization
industries NT: food industries RT: agribusiness influences RT: adoption attitudes decision process development farmer attitudes information NT: consumer information cooperative information economic information extension information market information nutrition information occupation information occupational information public information sci-tech information RT: knowledge libraries research information storage and retrieval systems BT: information systems RT: library services information behavior BT: behavior NT: information gathering information processing information seeking information utilization RT: communication behavior information centers information channels USE: communication channels information collection USE: information gathering information control UF: bias RT: censorship gatekeepers information dissemination RT: communicators diffusion information flow UF: communication flow information transfer RT: technological gatekeepers technology transfer information gathering UF: information collection BT: information behavior RT: data collection information seeking interviews information issues information management BT: management information needs BT: needs RT: educational needs information networks RT: communication systems multimedia systems information overload RT: gatekeepers information processing BT: information behavior information retrieval USE: information storage and retrieval systems information science RT: librarianship information seeking BT: information behavior RT: information gathering information services NT: sci-tech information services RT: communication systems delivery systems information sources UF: sources RT: extension services information specialists RT: communicators librarians information storage and retrieval systems UF: information retrieval BT: information systems RT: CD-ROM library services information systems NT: communication systems information storage and retrieval systems microforms information theory BT: theory RT: communication theory information transfer USE: information flow information utilization BT: information behavior infrastructure RT: rural communities innovations NT: educational innovations RT: adoption development input industries BT: agribusiness RT: chemicals farm inputs fertilizers food industries insecticides BT: pesticides inservice training BT: training instruction NT: educational strategies radio schools instructional films USE: educational films instructional innovations USE: educational innovations instructional materials USE: teaching aids instructional methods USE: educational methods instructional programs BT: programs instructions (guidelines) USE: manuals interactive media BT: media RT: audiovisual media CD-ROM communication methods multimedia systems intercultural communication BT: communication RT: international communication intercultural programs BT: programs RT: international programs interest groups BT: organizations RT: opinion leaders politics international
International Agricultural Development Service (IADS)
International Center for Tropical Agriculture (ICTA) international communication BT: communication RT: intercultural communication international relations languages satellites
international cooperation International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) International Development Research Center (IDRC) USE: IDRC International Federation for Documentation International Information System for the Agricultural Science International Institute of Tropical Agriculture (IITA) International Maize and Wheat Improvement Center (CIMMYT) international organizations BT: organizations International Potato Center (CIP) UF: CIP international programs BT: programs RT: intercultural programs International Programs for Agricultural Knowledge Systems UF: Interpaks international relations RT: government international communication International Rice Research Institute (IRRI) UF: IRRI international trade UF: trade NT: imports RT: exports foreign markets Internet NT: WWW internships USE: job training Interpaks USE: International Programs for Agricultural Knowledge Systems interpersonal communication RT: face-to-face communication interviewing BT: job search interviews RT: information gathering reporting surveys investments UF: banking RT: finance markets (selling) Iowa, USA Iran Iraq Ireland irradiation
IRRI USE: International Rice Research Institute (IRRI)
irrigation BT: farming methods Israel Italy Ivory Coast
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Jackson, Jack
Jamaica japan Jarmul, David job search NT: interviewing job skills RT: job training occupations job training UF: internships BT: training RT: job skills occupational education professional development vocational guidance Johnson, Samuel W. Jordan journalism RT: broadcasting editing editors photography publishing reporting writing skills journalists BT: communicators journals UF: magazines periodicals BT: press print media publications NT: farm journals Judd, Orange jute USE: fiber
Kadderly, Wallace
Kansas, USA
Keathley, Clyde Kentucky, USA Kenya
Ketelsen, Lynn
kinship
Kirkpatrick, Keith
Kline, Lee
knowledge NT: indigeous knowledge technical knowledge RT: attitudes behavior information learning knowledge gap USE: knowledge level knowledge level UF: knowledge gap RT: awareness of innovation Korea
Kremer, Ray
Kummerow, Glenn
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labeling NT: nutrition labeling RT: consumer information food nutrition information land USE: soil land grant universities BT: universities RT: colleges extensions land management BT: management land policy USE: land use planning land tenure UF: tenants RT: farms land use RT: farming methods land use management RT: sustainability land use planning UF: land policy BT: planning RT: conservation environment government policies land management sustainability languages RT: international communication latin America
Laugfitt, Merrill lax USE: fiber layout UF: legibility RT: illustrations layouts BT: visual communication RT: design leadership UF: group leaders NT: opinion leaders RT: group leadership methods interest groups leadership training BT: training RT: learning young farmer programs learning RT: education knowledge leadership training Lebanon legibility USE: layout legislation RT: administration environmental policy environmental quality government policies politics programs
Lerch, Don letters RT: direct mail newsletter
Levering, Wilbur librarians RT: information specialists librarianship RT: information science libraries RT: archives books education information library services UF: literature services NT: current awareness RT: information storage and retrieval systems Libya lifelong learning USE: continuing education
Liles, Wayne
limited resource farmers USE: small farmers linkages BT: networks RT: communication networks organizational communication listenership UF: radio audience radio audiences BT: audience media use RT: broadcasts readership television viewing listening NT: radio schools listening groups USE: radio schools listening habit listening habits BT: media use RT: broadcasting radio television viewing literacy RT: comprehension education traditional media literacy traditional media RT: oral communication literature BT: books RT: publishing writing styles literature services USE: library services livestock UF: beef BT: animals farm products NT: cattle poultry RT: breeding dairy meat livestock promotion USE: commodity promotion Livestock Publications Council (LPC)
lobbying
local programs BT: programs
Logan, George Los Angeles Times
Loudon, Gordon Louisiana, USA low income farmers BT: farmers low-income farmers BT: farmers RT: small farmers low-power television RT: mobile communication systems lumber USE: forestry
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machinery UF: farm equipment BT: farm inputs RT: farm safety farming methods transportation
Mack, Chris Madagascar magazines USE: journals magic USE: special effects mail NT: direct mail mailing lists USE: directories Maine, USA Malawi Malaysia management NT: decision making farm management financial management information management land management natural resource management personal management personnel management pest management manuals UF: guides handbooks instructions (guidelines) BT: publications market analysis BT: analysis RT: markets (selling) market information UF: marketing information BT: information marketing NT: advertising database marketing promotion selling RT: sales methods transportation marketing information USE: market information marketing research BT: research NT: advertising research RT: communication research marketing techniques RT: database marketing direct marketing electronic marketing markets NT: foreign markets markets (fairs) USE: direct marketing fairs markets (selling) UF: commodity markets RT: buyers exports farm products investments market analysis
Markham, Emerson
Martin, Harry Maryland, USA
Mason, Bill mass communication BT: Communication mass communication systems BT: communication systems NT: satellites mass media BT: media NT: broadcast film films newspapers radio RT: news media television Massachusetts, USA Mauritius
McDonald, John
McGinnis, Dallas
McReynolds, Bill
meat UF: beef BT: food RT: livestock poultry media NT: audiovisual media educational media interactive media mass media news media RT: communication channels communication methods multimedia systems media effectiveness media gatekeepers BT: gatekeepers RT: editors media influence media mix USE: media selection media relations UF: press relations BT: public relations RT: call-in conferences news releases media research BT: research media sales
media selection USE: communication planning UF: media mix media use UF: rating BT: communication behavior NT: listenership listening habits readership television viewing RT: audience communication patterns use studies medical education BT: education meetings BT: face-to-face communication NT: conferences RT: group teaching organizations member education BT: education RT: organizations
Menard, George message message content NT: appeals (message) RT: content analysis Mexico
Meyerdirk, Carl Michigan, USA microfiche USE: microforms microforms UF: microfiche BT: information systems Middle East Midwest Farm Newspaper Group
Might, Charles migrant workers USE: farm workers
Miller, Bob milk USE: dairy Miller Publishing Company Minnesota, USA Mississippi, USA Missouri, USA
Mitchell, Cliff mobile communication systems BT: communication systems RT: low-power television mobile radio BT: radio models SN: research RT: communication theory economic research modernization USE: development Montana, USA
Moshier, Bill motion pictures USE: films motivation USE: employee management movies USE: films
Mullen, Frank E.
multimedia NT: communication systems training RT: audiovisual materials audiovisual media multimedia systems RT: CD-ROM communication systems information networks interactive media media multimedia training BT: training RT: audiovisual media teaching aids music BT: non-verbal communication
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NAFB USE: National Association of Farm Broadcasters (NAFB) NAL USE: National Agricultural Library, USDA (NAL) NAMA USE: National Agri-Marketing Association Namibia
Nance, Bob National Agri-Marketing Association UF: NAMA National Agri-Marketing Association (NAMA) National Agricultural Library, USDA (NAL) UF: NAL National Association of Agricultural Journalists (NAAJ) National Association of Farm Broadcasters (NAFB) UF: NAFB national programs BT: government policies NT: USDA programs RT: government services National Project in Agricultural Communication UF: NPAC National Rural Telecommunications Cooperative (NRTC) natural resource management BT: management natural resources USE: environment Nebraska, USA needs NT: educational needs farmer needs information needs research needs training needs
negotiation neighborhoods USE: communities Nepal Netherlands networks NT: communication networks linkages Nevada, USA New England farmer New Hampshire, USA New Jersey, USA new media USE: technological advancement New Mexico, USA New York farmer New York, USA New Zealand news NT: agriculture news RT: news media reporting news lines USE: call-in news media BT: media NT: newsletters newspapers radio television RT: mass media news press news releases UF: press releases RT: media relations newsletter RT: letters newsletters UF: bulletins BT: news media print media publications RT: direct mail Newspaper Farm Editors Association UF: NFEA Newspaper Farm Editors Association (NFEA) newspapers BT: mass media news media press print media NFEA USE: Newspaper Farm Editors Association Nicaragua
Niger
Nigeria non-governmental organizations USE: private sector non-verbal communication BT: Communication NT: music visual communication nonformal education BT: education
Norman J. Colman
North Carolina, USA North Dakota, USA North Korea Norton, John P. Norway nutrition education BT: education RT: consumer information health education nutrition information BT: information RT: consumer information labeling nutrition labeling BT: labeling RT: consumer information public information nutrition policy BT: government policies RT: agriculture policy food policy nutritional labeling UF: food labels RT: food policy
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occupation information BT: information occupational education UF: vocational education BT: education education programs NT: agricultural education homemaker education RT: job training occupational information BT: information occupational mobility occupations RT: careers job skills Ohio, USA Oklahoma, USA on-farm computing RT: computers on-farm research RT: farming systems research farming systems research field days test plots online systems RT: communication channels communication systems computers open houses RT: exhibits face-to-face communication field days opinion RT: public attitude opinion leaders BT: leadership RT: farmers' opinions interest groups opinions RT: attitudes optical data disks USE: CD-ROM oral communication BT: Communication NT: broadcast RT: literacy traditional media storytelling
Orange Judd
organic
organic farming
Oregon, USA organizational communication BT: Communication RT: administration communication networks linkages personnel management organizations UF: associations societies NT: commercial organizations cooperatives interest groups international organizations research organizations student organizations young farmer organizations RT: communication units directories meetings member education private sector volunteers
outdoor
outlook information RT: trends
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Pacific Islands UF: Soloman Islands
Page, Arthur C. Pakistan Paragury part time farmers BT: farmers RT: socio-economic aspects part-time farmers RT: small farmers participation UF: attendance NT: audience participation RT: feedback PCARR USE: Philippine Council of Agriculture and Resources Research Peacesat
peanut peasants USE: small farmers Peeples, Roddy
Pennsylvania, USA People's Republic of China UF: China PROC perception RT: image perceptions RT: attitudes periodicals USE: journals periurban
personal management BT: management personnel management BT: management RT: organizational communication persuasion UF: propaganda Peru pest management UF: plant diseases BT: management RT: plant protection pesticides BT: chemicals NT: insecticides
Peterson, Arnold Philippine Council of Agriculture and Resources Research UF: PCARR Philippines Phode Island, USA phone lists USE: directories photographs BT: visual communication RT: illustrations photography BT: production techniques RT: film production journalism
Pierson, Russell
Plambeck, Herb
planning NT: campaign planning communication planning family planning land use planning plant diseases USE: pest management plant protection RT: pest management Poe, Clarence Hamilton Poland policies NT: agriculture policy government policies RT: administration government legislation politics programs regulations politics RT: government interest groups legislation policies polls USE: surveys pollution RT: conservation environment environmental quality pollutions RT: soil conservation poor UF: disadvantaged poverty NT: rural poor population programs USE: family planning
pork
Portugal Postal Service RT: mail postal service posters BT: visual communication RT: exhibits
potatoes
poultry BT: food livestock RT: meat poverty USE: poor PR USE: public relations PR agencies USE: advertising agencies public relations Prarie, Farmer predictions RT: trends
precision farming
premiums BT: incentives RT: awards presentation NT: face-to-face communication press NT: journals newspapers RT: news media press relations USE: media relations news releases press releases USE: news releases Prestel prestige pretests RT: focus groups research methods primary education UF: primary schools BT: education primary schools USE: primary education print media NT: books journals newsletters newspapers printing BT: production techniques RT: publishing typography private sector UF: non-governmental organizations privatization of government services RT: commercial organizations organizations privatization of government services USE: private sector PROC USE: People's Republic of China producers USE: farmers product introduction USE: adoption product promotion product promotion UF: product introduction BT: promotion production techniques NT: film production photography printing television methods productivity RT: economics professional development BT: development RT: careers education in-service training job training program development BT: development programs RT: extension programs program evaluation BT: evaluation programs UF: projects NT: adult programs community services cooperative programs development programs education programs extension programs government policies health programs instructional programs intercultural programs international programs local programs program development radio programs small farm programs training programs RT: administration education legislation policies social services progress RT: change Progressive Farmer project management projects USE: programs promotion BT: marketing NT: advertising commodity promotion coupon promotion fertilizer promotion product promotion retail promotion sales promotion RT: publicity methods sales methods selling propaganda USE: persuasion public attitude UF: public opinion RT: attitudes opinion public attitudes BT: attitudes public information UF: public service messages BT: information RT: consumer information nutrition labeling public relations risk communication public opinion USE: public attitude public relations UF: PR PR agencies NT: media relations RT: direct mail image public information publicity methods public service messages USE: public information public speaking UF: speeches RT: Communication face-to-face communication publications SN: broad meaning; for scientific publications use research reports NT: abstracts bibliographies books directories journals manuals newsletters reports RT: archives publicity methods RT: promotion public relations publishing NT: desktop publishing electronic publishing trends in farm publishing RT: editing editors journalism literature printing Puerto Rico, USA
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questionnaires BT: survey methods RT: surveys
Quinn, Larry
radio UF: CB citizen band BT: mass media news media NT: mobile radio rural broadcasts RT: broadcasting broadcasts listening habits radio audience USE: listenership radio audiences USE: listenership radio methods
radio networks radio programs BT: programs RT: broadcasting tape recordings radio schools UF: listening groups BT: instruction listening schools RT: correspondence education home instruction viewing groups
radio show
radio station
Rankin, Charlie ratings USE: media use
Raymond, Frank Read, Hadley readability SN: easiness of understanding materials RT: writing styles readership BT: audience media use RT: circulation listenership
recording
regulations UF: restrictions RT: administration environmental policy policies religion UF: churches reporting RT: coverage interviews journalism news reports BT: publications NT: research reports statistical reports weather reports Republic of China (Taiwan) research NT: agriculture research audience research baseline research communication research economic research education research extension research farming systems research marketing research media research RT: analysis breeding concepts information research communication BT: Communication RT: accuracy scientific communication research methods NT: case studies content analysis experiments focus groups historical research surveys use studies RT: data collection pretests sampling research needs BT: needs research organizations BT: organizations research personnel USE: scientists research projects research reports BT: reports researchers USE: scientists restrictions USE: regulations retail BT: promotion RT: retail promotion retail promotion BT: promotion RT: retail Rhodesia rice BT: crops RT: grains risk communication BT: communication RT: consumer information environmental communication food safety public information
risk management
ROC USE: Taiwan (Republic of China) Rodale Press Romania
Roesner, George
Root, Ken
rural areas USE: rural communities rural broadcasts UF: farm broadcasts BT: broadcasts radio rural change BT: change rural communication BT: Communication RT: development communication rural communities UF: rural areas rural settlements BT: communities NT: villages RT: infrastructure rural conditions UF: rural life RT: rural-urban differences urban conditions rural development BT: development RT: agricultural development rural development programs BT: development programs rural families RT: farm families Rural Free Delivery (RFD) Rural Information Center, USDA rural interests SN: socio-politic-economic; usually contrasting urban interests RT: urban interests rural life USE: rural conditions rural people USE: rural populations rural poor BT: poor rural populations UF: rural people tribes rural settlements USE: rural communities rural society rural sociology RT: rural-urban differences rural-urban communication SN: oriented to status, gaps BT: communication RT: agrarianism consumers farmer attitudes farmer self-image image urban interests rural-urban differences RT: farmer education rural conditions rural sociology urban conditions Russia USE: USSR
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safety NT: farm safety food safety sales RT: finance selling sales methods RT: advertising marketing promotion selling sales promotion BT: promotion RT: advertising incentives sampling RT: research methods statistics
Samuelson, Orion Sargent, Earl
Satellite Instructional TV Experiment UF: SITE Satellite Instructional TV Experiment (SITE) satellites BT: mass communication systems RT: international communication telecommunications telephone communication Saudi Arabia
Schacht, Henry
Schmitz, Harold J
Schneider, Sam schools NT: colleges radio schools universities sci-tech information UF: scientific information scientific-technical information technical information BT: information sci-tech information services BT: information services scientific communication BT: communication RT: research communication scientific information USE: sci-tech information scientific-technical information USE: sci-tech information scientists UF: research personnel researchers Sea Grant SEARCA
Sechrest, Art seeds BT: farm inputs RT: breeding crops selling BT: marketing RT: advertising face-to-face communication promotion sales sales methods Senegal senior citizens RT: youth setting SN: non-natural environment UF: buildings NT: training centers settings UF: environment (artificial) Seychelles
Seyler, Wes shows RT: demonstrations exhibits fairs field days Sierra Leone
Simpson, Wey Singapore SITE USE: Satellite Instructional TV Experiment
Slack, Evan
slides UF: filmstrips BT: visual communication slogans RT: advertising campaigns
Slusarczyk, Ed small farm programs BT: programs RT: small farmers small farms small farmers UF: limited resource farmers peasants BT: farmers RT: low-income farmers part-time farmers small farm programs small farms BT: farms RT: small farm programs social change BT: change social communication BT: communication social factors RT: socio-economic aspects social marketing social services RT: programs social structure UF: class structure societies USE: organizations socio-economic aspects UF: demographic factors NT: education income RT: part time farmers social factors software USE: computer programs soil UF: land BT: environment soil conservation UF: tillage methods BT: conservation RT: pollutions soil fertility RT: fertilizers Soloman Islands USE: Pacific Islands
Solon Robinson
sources USE: information sources South Africa South Carolina, USA South Dakota, USA South Korea South Pacific University Sovient Union USE: USSR
Southern Ruralist
soybeans BT: crops RT: grains Spain special effects UF: magic NT: humor RT: awareness of innovations communicator effectiveness incentives
Speece, Maynard speeches USE: public speaking Sri Lanka state programs BT: government policies statistical analysis USE: data analysis statistical methods USE: statistics statistical reports BT: reports statistics UF: statistical methods RT: data sampling
Stenphens, George storytelling BT: traditional media RT: oral communication stress student organizations BT: organizations students RT: education youth study tours BT: tours RT: education travel Successful Farming Sudan survey methods BT: surveys NT: questionnaires surveys UF: polls BT: research methods NT: survey methods RT: interviews questionnaires travel sustainability UF: sustainable agriculture sustainable land use RT: conservation environment environment policy land use management land use planning water quality sustainable agriculture sustainable land use USE: sustainability Swaziland Sweden sweepstakes USE: incentives
swine
Switzerland
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Taiwan (Republic of China) UF: ROC Tanzania tape recordings UF: audio cassettes audio tape recordings RT: radio programs target audience BT: audience RT: audience analysis Tasmania teachers USE: educators teaching RT: education teaching aids UF: instructional materials RT: audiovisual materials educational media multimedia training teaching methods RT: educational methods training methods technical assistance RT: technology transfer technical education BT: education technical information USE: sci-tech information technical knowledge BT: knowledge RT: indigeous knowledge technological advancement UF: new media RT: development technology transfer technological gatekeepers BT: development gatekeepers RT: adoption information flow technological transfer RT: diffusion technology NT: biotechnology communication systems educational technology traditional technology technology transfer RT: adoption development diffusion information flow technical assistance technological advancement telecommunication BT: Communication telecommunications NT: teletext RT: educational media satellites teleconference BT: conferences RT: educational media educational television telemarketing USE: direct marketing telephone communication Telenet telephone communication UF: telemarketing BT: Communication RT: satellites teletext BT: electronic marketing telecommunications RT: educational media electronic mail television UF: tv BT: audiovisual media news media NT: cable television RT: broadcasting broadcasts films mass media television methods BT: production techniques television programming RT: editing television research BT: communication research television viewing BT: media use RT: audience listenership listening habits Telidon tenants USE: land tenure Tennessee Valley Authority Tennessee, USA test plots RT: field days on-farm research Texas, USA Thailand theory NT: information theory RT: communication theory third world USE: developing nations tillage methods USE: soil conservation timing USE: communication planning
Timmons, Jack
tobacco
Totten, Hal
tourism
tours UF: visits NT: farm tours study tours RT: travel
Towers, Jack trade USE: international trade traditional knowledge USE: indigeous knowledge traditional media UF: folk media indigenous media NT: storytelling RT: literacy traditional technology BT: technology RT: farming methods indigeous knowledge training BT: multimedia NT: advisory training audiovisual training communication training cooperative training courses in-service training inservice training job training leadership training multimedia training RT: curriculum training and visit system BT: extension systems training centers BT: setting training methods RT: teaching methods training needs BT: needs training programs BT: programs RT: curriculum home instruction transportation RT: machinery marketing travel travel RT: study tours surveys tours transportation trends RT: change development outlook information trends in farm publishing BT: publishing trials USE: experiments tribes USE: rural populations Trinidad Turkey tv USE: television typography RT: printing
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U.S. Agency for International Developmen UF: AID Uganda UK UF: England Great Britain United Kingdom
Ukraine
UN UF: United Nations underdeveloped areas RT: developing nations underdeveloped countries USE: developing nations Union of Soviet Socialist Republics USE: USSR United Kingdom USE: UK United Nations USE: UN United States Department of Agriculture USE: USDA United States of America USE: USA universities BT: schools NT: land grant universities RT: colleges higher education Upper Volta urban areas urban conditions UF: city life RT: rural conditions rural-urban differences urban interests RT: agriculture policy consumers rural interests rural-urban communication USA UF: United States of America USDA UF: United States Department of Agriculture BT: administration USDA programs BT: national programs RT: agricultural policy agriculture policy food policy use studies UF: diary studies BT: research methods RT: media use USSR UF: Russia Soviet Union Union of Soviet Socialist Republics Utah, USA
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Vail, Mark
value of information BT: economics of information Vance Publishing Corporation Vanuatu vegetables Venezuela Vermont, USA veterinary medicine video BT: audiovisual media RT: film production films video cassette recorders video conferences videodisc videotapes BT: audiovisual media videotex Vietnam viewing groups RT: radio schools villages BT: rural communities
Vines, Marvin Virginia, USA visits USE: tours visual communication BT: Communication non-verbal communication NT: audiovisual media exhibits illustrations layouts photographs posters slides RT: color demonstrations design vocation USE: career employment vocational education USE: occupational education vocational guidance RT: job training volunteers RT: organizations vovational agriculture
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Wageningen Agricultural University
Wales Wallaces Farmer Ward, William Washington Post Washington, USA
waste management
water water pollution USE: water quality water quality UF: water pollution BT: environment quality environmental quality RT: conservation sustainability Watt Publishing Co.
W.D. Hoard
weather weather reports BT: reports web sites Webb Company West Virginia, USA
Wilkinson, Ray
Williams, Gene wine USE: drink Winrock wire services BT: gatekeepers Wisconsin, USA women NT: farm women RT: homemakers wool USE: fiber
Worcester, Chuck word processing RT: computers wordprocessing RT: computer programs World Bank world-wide web USE: WWW RT: Internet writing skills RT: communicator effectiveness journalism writing styles RT: literature readability WWW UF: world-wide web Wyoming, USA
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Yancey, Jim
young farmer organizations BT: organizations young farmer programs RT: agricultural education leadership training young farmers BT: farmers RT: youth youth SN: young adults RT: children senior citizens students young farmers Yugoslavia
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Zambia Zimbabwe
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